Group M was established in Mexico City in 1945 and is an internationally leading baking - food - producing enterprise. It specializes in the research and development and production of bread, cakes, biscuits, candies, chocolates and various snack foods. In 2006, it set up a factory in Beijing.

Food safety comes first. In order to ensure the hygienic safety of the whole process of baking - food production, employees on the assembly line often need to wear dust - proof clothes and implement a strict disinfection management system. Just like the situation of rapid staff turnover in traditional assembly lines, Group M also has the pain point of frequent staff turnover. However, the industry characteristics of food production require employees to have higher professional qualities, and thus the employment gap is generated. Meanwhile, the client's products sell well, and coupled with the boost of shopping events such as the Chinese New Year Shopping Festival, the client's business peak season often coincides with the labor shortage during the New Year Festival, which also increases the difficulty of recruiting workers.