A large coffee chain brand
Client R is the largest coffee chain brand in China. Through fully leveraging the new retail model of mobile Internet and big - data technologies and deeply cooperating with top - level suppliers in various fields, it is committed to providing customers with high - quality, cost - effective and highly - convenient products. Through its innovative business model, Client R has quickly risen to become one of the leading coffee chain brands in China in a short time. Besides leading in business model and industry status, Client R also ranks among the top in the industry in terms of quality control. Its rich flavors, continuously innovative products and efficient and considerate services have led to its rapid rise, and the density of its store locations has increased significantly in a short time, which means challenges have been posed to both the quantity and quality of employees.
Solution
In this context, how to ensure product quality and service level while expanding rapidly has become a new problem that Client R urgently needs to solve. So it decided to seek a professional human - resources service organization to handle these complicated matters. After preliminary research and multi - party discussions, it finally chose PDR and formulated a customized human - resources solution. A pilot operation was carried out in Shanghai in 2018.
At this time, PDR Shanghai Branch had been established for three years. While inheriting the group's experience in 20 major industry fields, it has also gradually developed its own characteristics in combination with regional business. In its service industry, sub - sectors such as fresh food, supermarket and hypermarket retail, elderly care, catering, and tourism account for a relatively high proportion of the overall operation, and thus relatively rich resources of service employees have been reserved.
What PDR undertakes is the barista business. Different from ordinary blue - collar positions, the recruitment requirements for baristas are higher, and their skill levels directly determine the taste and quality of the drinks sold in the stores.
Service team
After confirming the cooperation, the project team immediately formulated the project operation plan. Through the analysis of job descriptions (JDs) and the refinement of candidate portraits, the recruitment process was quickly launched and candidate screening was carried out strictly.
Relying on the previously reserved resources of service employees, PDR achieved an excellent performance of having more than 300 people for the first - round interview in just three days. At the same time, PDR also followed up on employees' on - boarding, return visits and other links in real time. After employees went through the on - boarding procedures, the delivery personnel of PDR provided them with meticulous and considerate care and follow - up communication, which promoted the gradual increase in the job - stability rate, thus winning unanimous praise from Client R and job - seekers. Based on the successful experience in Shanghai operation, it was quickly promoted nationwide, and the barista project of Client R's national stores was handed over to PDR, starting a national strategic cooperation.
A large coffee chain brand
